How Star Wars Nostalgia Helps Disney Parks Design Its Fandom Merch Gizmodo

Holiday gifting season is upon us and if you’ve ever wondered how apparel at Disney Parks goes from idea to execution into a fandom must-buy, designer Tatiana Salaverria is a great place to start. io9 spoke with her about the process behind theme-park merch inspired by Star Wars, Indiana Jones, and Marvel.

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 Holiday gifting season is upon us and if you’ve ever wondered how apparel at Disney Parks goes from idea to execution into a fandom must-buy, designer Tatiana Salaverria is a great place to start. io9 spoke with her about the process behind theme-park merch inspired by Star Wars, Indiana Jones, and Marvel.Read more…  Read More star wars, tatiana salaverria, lucasfilm, walt disney world, the walt disney company, disney consumer products, human interest, entertainment culture, bea arthur, indiana jones, 20th century fox films, vader episode i shards of the past Gizmodo 

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