Tinder is launching some new features in the midst of cuffing season, the time of year where singles seek to find a partner for the holidays (until Valentine’s Day, that is).
In an attempt to inject more personality into user profiles, Tinder may look…a bit more like fellow dating app Hinge. One of the new features is profile prompts to act as conversation starters. Dating app aficionados will know that prompts are a big part of Hinge, and they revealed the most successful prompts earlier this year. The top three on Hinge are “The way to win me over is…”; “My simple pleasures”; and “I go crazy for…” According to Tinder’s press release, the top most popular prompts globally are “The key to my heart is…”; “The first item on my bucket list is…”; and “Two truths and a lie.”
Tinder is also rolling out basic info tags so you can easily relay information like pet parenting or drinking habits. This will make the app more like Hinge and Bumble, who have had these tag features for quite some time.
This isn’t the Tinder of 10 years ago. The new suite of features comes about from the evolving need for authenticity, depth, and desire for connections that go beyond the surface, Tinder’s chief product officer Mark Van Ryswyk in the press release. “With these new profile and discovery features, it’s never been that easy and fun to share what makes you unique,” Van Ryswyk continued.
There are more original features in the mix, as well. One is Profile Quiz, where you can share preferences and interests on your profile with potential matches to see how compatible you are. Tinder also updated its user interface (UI) to give a fresh look to the app and added a Dark Mode for late night swiping.
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Finally, the app upgraded its reporting system. Users have always been able to report profiles, but now they can report specific elements of a profile if they find something offensive.
“We know the new generation of daters prioritizes value-based qualities such as respect (78 percent) and open-mindedness (61 percent) over looks (56 percent),” said Van Ryswyk, referring to data from Tinder’s recent Future of Dating report. “They care about authentic connections formed through shared interests and common causes and have no time for the ‘game-playing’ of previous generations. They want to portray their true authentic selves and expect the same in return.”
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