Rivian eyes software upcharges around AR and autonomy, not heated seats TechCrunch

We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue is real; the last thing anybody needs is another recurring charge. It’s even more frustrating when fees […]

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 We’re well past the revelation that automakers are software companies. But as the industry deepens its software roots, firms are still figuring out which upgrades they’ll charge for — and what folks are willing to pay. Subscription fatigue is real; the last thing anybody needs is another recurring charge. It’s even more frustrating when fees
© 2023 TechCrunch. All rights reserved. For personal use only.  Read More TechCrunch Transportation, AR, AV, EV, Rivian 

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